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Rob Rinder joins Royal Marine abseilers at Waterloo Station to launch Royal British Legion’s London Poppy Day

The Royal British Legion’s London Poppy Day 2025 launches at Waterloo Station with Rob Rinder MBE, the Royal Marines abseil team and volunteer collectors from the Armed Forces hoping to raise £1million for the Poppy Appeal   Mandatory credit: © Royal British Legion. Photo by Rupert Frere
30 October 2025
The Royal British Legion took fundraising to new heights today as barrister and broadcaster Rob Rinder and the Royal Marines abseil team went into action at Waterloo Station to launch the RBL’s London Poppy Day.

Now in its 19th year, London Poppy Day will see 3,000 Armed Forces serving personnel and volunteers collecting across the capital hoping to raise £1million for the Royal British Legion’s in Europe’s biggest street collection. 
 
British barrister and broadcaster Rob Rinder MBE, who is Honorary Colonel Commandment of the Royal Corps of Army Music, will join Poppy Appeal collectors at London’s Waterloo Station to show his support for the Royal British Legion. 
 
He will be joined by the Royal Marines as they go into action abseiling by the station’s iconic Clock Tower, encouraging the public to donate and wear a poppy to support the Royal British Legion’s Poppy Appeal. 
 
Host of ITV’s Judge Rinder, Rob was called to the bar in 2001 and has since built a diverse career across law, television, and journalism, appearing on programmes including Good Morning Britain, and is a passionate advocate for Holocaust education and social justice. 
 
Rob Rinder said: 
“It’s a privilege to be part of the Royal British Legion’s London Poppy Day, a moment when people from every corner of our country come together to honour those who have served. The men and women of our Armed Forces represent the very best of who we are: courage, duty, and quiet sacrifice.” 
 
“The poppy isn’t just a symbol of remembrance; it’s a sign of gratitude and unity, a reminder that our freedoms were bought at great cost, and that we each have a part to play in caring for those who served.”  
 
“The Royal British Legion stands beside veterans and their families when life gets hard, offering help, hope, and dignity. Supporting them isn’t just charity, it’s a reflection of our shared values as a nation. Every donation, every poppy worn, keeps alive the spirit of the greatest generation and ensures that no one who served is ever forgotten.” 
 
This year the Royal British Legion’s Poppy Appeal highlights how, when a veteran’s life falls apart, the RBL is there to help rebuild it. At any given moment, the RBL is helping more than 7,000 members of the Armed Forces community with expert advice and practical support. Donations from London Poppy Day and the Poppy Appeal raise vital funds to support the Armed Forces community for life, with the simple act of wearing a poppy sending a personal message of thanks and recognition to those who have served. 
 
Lucy Inskip, the Royal British Legion’s Poppy Appeal Director, said: 
“We’re excited to celebrate the 19th year of the Royal British Legion’s London Poppy Day and want to invite everyone across the city to come and meet members of our Armed Forces community collecting for the Poppy Appeal. With military bands and choirs performing across major stations in London, it’s the perfect time to come together and show your support for our serving personnel, veterans, and their families.” 
 
“Every donation makes a real difference, helping us provide lifelong support to the Armed Forces community, and wearing a poppy is a simple but powerful way to show you care and remind our Armed Forces community that their service and sacrifice will never be forgotten. Please give what you can and help us raise over £1 million in London in a day.”

Mayor of London, Sir Sadiq Khan, said: 

“I am delighted to be supporting London Poppy Day 2025, the biggest street collection of its kind in Europe. I’d like to personally thank all the incredible Armed Forces personnel and Poppy Appeal collectors who are out fundraising across the capital. I know Londoners will again show their generosity and help the Royal British Legion to continue their amazing work supporting veterans, personnel and their families.” 
 
Royal Navy, British Army and RAF personnel will be out across the capital all day, teaming up with Poppy Appeal collectors to hand out poppies and gather donations at TfL and Network Rail stations, offices, and on London’s streets. 
 
Military bands and choirs will be performing at 14 stations including Kings Cross, Euston and London Bridge. Commuters will also hear a specially recorded Tannoy announcement from TV comedian Jo Brand, inviting them to get involved in London Poppy Day, which began in 2006 with 10 volunteer veterans from the RBL’s Lloyds of London Branch raising £500. 
 
The Royal British Legion’s Poppy Appeal was launched at FRAMELESS, London’s leading immersive art experience where veterans supported by the RBL gathered amid a spectacular poppy landscape projection. 
 
During the Remembrance weekend, visitors to FRAMELESS will be able to step into this stunning Poppy themed gallery, as the nation comes together to honour the service and sacrifice of British and Commonwealth Armed Forces. 
 
As part of its support for the RBL, UK serving personnel and veterans are being offered free entry to FRAMELESS from Saturday 8th November to Armistice Day on Tuesday 11th November with limited tickets available which must be booked in advance at www.frameless.com and with ID verification shown on arrival. 
 
Founded in 1921, the Appeal aims to raise over £50 million to fund the RBL’s vital work supporting serving personnel, veterans and their families throughout their lives with whatever the need, whenever it’s needed. 
 
For more information on how to support this year’s Poppy Appeal, please visit rbl.org.uk.


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